8/17/08

Harnessing 1's Health: Harnessing 1's Health

Harnessing 1's Health: What have you done, either today or yesterday, to change your attitude to be more healthy? If your answer is 'nothing' panic not, you are not alone. I learned some lessons in retail sales and marketing recently that stun some people and yet only bounce off others. Mail-in rebates: Did you know that universally less than 34% of people eligible for such rebates ever file a claim to receive what is rightfully theirs? 66.4% of people do not take the time nor energy to fulfill and receive mail-in rebate offers. This is exactly why retail business continues to attach mail-in offers as an enticement to purchase a particular brand or product. The major corporate entity involved even takes advantage of tax breaks via the government whether or not a rebate claim is exercised thus ensuring a healthier profit and bottom line. This ploy is considered by me to be 'shoppers candy' used by major manufacturers to seduce the buyer into a mental attitude that he or she will benefit more by purchasing a particular product at a given price within a specific amount of time. Typically after a choice is made by a consumer to purchase a given product a salespersons lips continue to move but nothing seems to be heard by a consumer after a choice is made. This fact I have another name for as well. I call this the 'adolescent moment' in a sales transaction. Information such as how to claim a mail-in rebate, or how to qualify for insuring a particular product for the most part goes unheard. I liken this to telling a six-year old child to do something and actually expect that it be done, let alone heard. The consumer is interested at this point with one thing and that is paying for and obtaining whatever product he/she has purchased and moving onward to either other business or another store perhaps for more stuff. Even after explaining what I believed to be the trend to future consumers the percentages either stayed the same or worsened. Conversation was seemingly light and nearly comical to the point that I would ask some to complete the mail-in rebates and forward the funds to a charity of their choice in their name. Some even seemingly giggled at this suggestion despite my being sincere about the idea. What has this to do with health or either yesterday's or today's attempt to incorporate change in our behavior? The answer to about 66.4% of people I'm afraid might well be ... 'who cares?' The answer to me, and hopefully, the balance of 33.6% of persons who try to change our habits to a more health conducive day may well be to simply not get all caught up in the psychology of why we practice more healthy habits but rather, as Nike retorts, 'Just Do It!' After all aren't Nike shoes better than the others?

8/15/08

Harnessing 1's Health

Today is the first day of the rest of my life. Tomorrow I promise to be 1% better a person and with each passing day I will have evolved in less than 4 months to be 100% better a person and yet still grow daily. Surely with the input of what I hope will be many, I and hopefully they too, will grow exponentially by the day, by the week, monthly, quarterly and annually. WOW - Now that's growth! Just in time for me too - because at my age gravity is trying to impede on my growth. (You'd better be smiling right about now) ;-} My objective herein is to facilitate to one, two, many or hopefully countless people a new concept of looking at our selves as ourselves. No Smoke, No Mirrors (no mirrors at all for the most vain of us), No Magic Bullets or Pills ... but rather just some common sense that isn't all too common. The magical answers to a lot of what burdens us that doesn't appear on Page One, thus it is rarely seen by we 'back pagers.' At least weekly I will post the not so common remedies to most of life's ills in a no nonsense, straight-forward manner that can be practiced and/or incorporated in daily life right away to better our defenses against that which attacks our personal health. I welcome assistance, advice, criticism (hopefully constructive) and anything else that might further the message so that more can benefit from my objective.